Book Description HTML Formatter
Format your Amazon KDP book description with bold, headings, and bullet points. Only uses Amazon-approved HTML tags. Preview and copy in one click.
Amazon KDP Supported HTML Tags
<b>text</b>Bold text
<i>text</i>Italic text
<u>text</u>Underline text
<h4>text</h4>Large heading
<p>text</p>Paragraph
<br>Line break
<ul><li>...</li></ul>Bullet list
<ol><li>...</li></ol>Numbered list
<h5>text</h5>Medium heading
Tips for a High-Converting Description
Lead with a hook
Your first line should grab attention — a bold question, a surprising stat, or a pain point your reader recognizes.
Use bullet points for benefits
Readers scan before they read. Bullet points make key benefits impossible to miss.
Include social proof
Add a short testimonial or review quote in italics. Even "Readers are saying..." works.
End with a CTA
Close with bold text telling readers exactly what to do: "Scroll up and click Buy Now."
Frequently Asked Questions
What HTML tags does Amazon KDP allow in book descriptions?+−
KDP supports: <b> and <strong> for bold, <i> and <em> for italic, <u> for underline, <br> for line breaks, <p> for paragraphs, <h4> through <h6> for headings, and <ul>/<ol>/<li> for lists. Tags like <h1>-<h3>, <a>, <div>, <span>, <img>, and inline CSS are stripped.
Why should I format my book description with HTML?+−
Formatted descriptions are significantly more readable on Amazon product pages. Bold text, bullet points, and headings help potential readers scan your description quickly — improving click-through rates and conversions.
Will Amazon strip my HTML formatting?+−
Amazon will strip unsupported tags (like <h1>, <div>, <a>, or inline CSS). This tool only uses Amazon-approved tags, so your formatting will display correctly. Always paste the HTML into KDP's "HTML" view, not the rich text editor.
What's the maximum length for a KDP book description?+−
Amazon KDP allows up to 4,000 characters for book descriptions, including HTML tags. Our tool shows a live character count so you stay within the limit.
Format the blurb, then build the book
KDP Builder takes you from this free tool to a complete, upload-ready package — manuscript or interior, cover, and metadata.
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Keep prepping your book — every tool below is free and needs no signup.
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Ready to Build the Whole Book?
Take it further with a complete, Amazon-ready project in KDP Builder.