What the data show (and what they do not)
- Puzzle and coloring books were the most common project types — 42.4% combined (205 of 484), effectively tied at 21% each. Illustrated or activity titles (adding children's books) reached 59.1% (286 of 484).
- Prose books were a minority of starts. Fiction was 8.1% (39), nonfiction 6.6% (32); fiction, nonfiction, business and memoir together were 16.3% (79 of 484).
- Print was the default output. 95.2% of projects (461 of 484) included a print edition; 4.8% (23) were ebook-only.
- Large-format trim dominated where a size was set. Of 293 projects with a trim size, 52.9% chose 8.5×11 and 20.1% chose 6×9. 191 projects (39.5% of 484) had no size set.
- Starts accelerated within the window. Projects per calendar day rose from 4.8 in June to 13.8 in 1–23 July (≈2.9×). This measures activity on one growing platform, not adoption of AI publishing.
- Not in this data: whether the books were finished, published on any store, or sold. 38 of the 484 projects have a recorded successful file download, but download logging only began on 21 June 2026, so that figure is not a completion rate.
How the numbers were produced
All proprietary figures were reproduced on 9 September 2026 with read-only queries against the production database, using a fixed cutoff so the tables can be re-run and audited. The first-edition (24 July 2026) numbers could not be reproduced with a single consistent rule set; the differences are listed in the change log below.
| Rule | Definition used in this edition |
|---|---|
| Window | Projects created 1 May 2026 00:00 UTC to 23 Jul 2026 23:59 UTC (cutoff = 24 Jul, the first-edition publication date). The first customer project was created 23 May 2026. |
| Unit of analysis | A structured book project (one planned book: type, output format, trim, genre). Quick-generate samples, standalone cover designs and bring-your-own-manuscript formatter uploads are counted separately and excluded from the 484. |
| Excluded | 129 projects owned by staff or admin accounts (tests, demos, support rebuilds); 13 projects whose owner account was later deleted; 1 internal QA project. Raw rows in window: 626 → 484 after exclusions. |
| Kept | 52 projects the creator later archived or removed from their dashboard. The metric is projects started, so later archiving does not change it. |
| Small cells | Any category with fewer than five projects is combined with a neighbour (marked in each table). No per-creator data is published. |
| Rounding | Shares are rounded to one decimal place from exact counts; totals may not sum to 100.0%. |
Terms, kept separate
| Term | Count in window | Meaning |
|---|---|---|
| Registrations | 681 | Customer accounts created 1 May–23 Jul 2026 (verified or not). Not all went on to start a project. |
| Creators | 331 | Distinct customer accounts that started at least one project in the window (any registration date). |
| Projects started | 484 | Structured book projects created in the window after exclusions. The base for every share below. |
| Projects with a recorded download | 38 | Projects with at least one successful export download. Logging began 21 Jun 2026, so this undercounts and is not comparable to the 484. |
| Books published | not available | Creators can mark a project as published with a store link; none did within the window. We do not observe store listings. |
| Sales | not available | KDPBuilder has no access to creators' sales data. |
Related activity outside the 484, for completeness: 20 quick-generate sample books, 138 bring-your-own-manuscript formatter projects (62 exported), and 215 standalone cover-design jobs (211 completed) were created in the same window. These are different products and are not mixed into the project tables.
Book type of projects started
| Book type | Projects | Share of 484 |
|---|---|---|
| Coloring | 103 | 21.3% |
| Puzzle | 102 | 21.1% |
| Children's | 81 | 16.7% |
| Low-content (notebooks, logs, trackers) | 61 | 12.6% |
| Fiction | 39 | 8.1% |
| Nonfiction | 32 | 6.6% |
| Workbook | 27 | 5.6% |
| Cookbook | 17 | 3.5% |
| Planner | 14 | 2.9% |
| Business + memoir (combined; memoir < 5) | 8 | 1.7% |
| Total | 484 | 100% |
Denominator: 484 customer projects started 1 May–23 Jul 2026. Memoir (1) combined with business (7) under the small-cell rule.
- Puzzle + coloring: 205 of 484 = 42.4%.
- Illustrated or activity (puzzle, coloring, children's): 286 of 484 = 59.1%.
- Low-content-style (puzzle, coloring, low-content, workbook, planner): 307 of 484 = 63.4%.
- Prose (fiction, nonfiction, business, memoir): 79 of 484 = 16.3%.
Interpretation is limited to this platform: KDPBuilder markets itself heavily to puzzle, coloring and children's-book creators, so the mix reflects who chose the tool as much as what people are publishing with AI in general.
Output format chosen at project start
| Output format | Projects | Share of 484 |
|---|---|---|
| Print and ebook | 372 | 76.9% |
| Print only | 89 | 18.4% |
| Ebook only | 23 | 4.8% |
| Total | 484 | 100% |
Denominator: 484. “Print” includes paperback and hardcover targets. Format is the option selected when the project was created; it may have been changed later.
461 of 484 (95.2%) included a print edition. Given Table 1 this is unsurprising: coloring, puzzle and activity books are print products.
Trim size, where one was set
| Trim size (inches) | Projects | Share of 293 | Typical use |
|---|---|---|---|
| 8.5×11 | 155 | 52.9% | Activity, puzzle, workbook, large print |
| 6×9 | 59 | 20.1% | Novels, nonfiction |
| 8.5×8.5 | 41 | 14.0% | Square children's picture books |
| 5×8 | 21 | 7.2% | Compact fiction, poetry |
| 5.5×8.5 | 15 | 5.1% | Digest fiction, nonfiction |
| Other (7×10, 4×6; combined, each < 5) | 2 | 0.7% | Specialty |
| Total with a size set | 293 | 100% |
Denominator: 293 projects that had a trim size set. A further 191 projects (39.5% of 484) had no trim size and are excluded from this table only.
8.5×11 and 6×9 together account for 214 of 293 (73.0%). Because 39.5% of projects had not set a size, shares here should not be read as shares of all projects.
Fiction genre (small sample)
| Genre | Projects | Share of 27 |
|---|---|---|
| Mystery | 6 | 22.2% |
| Thriller | 5 | 18.5% |
| All other genres combined (horror, literary, romance, fantasy, sci-fi, adventure; each < 5) | 16 | 59.3% |
| Total with a genre set | 27 | 100% |
Denominator: 27 of the 39 fiction projects that set a genre; 12 did not. Too small to support ratios or trend claims.
We previously claimed a “roughly 9:1” ratio of commercial to literary fiction. With 27 usable records and most genres below five projects, that claim is withdrawn.
Projects started per month, with partial months labelled
| Period | Calendar days | Projects started | Per calendar day |
|---|---|---|---|
| 23–31 May 2026 (partial: first project 23 May) | 9 | 23 | 2.6 |
| June 2026 (complete) | 30 | 144 | 4.8 |
| 1–23 July 2026 (partial: cutoff 24 Jul) | 23 | 317 | 13.8 |
| Total | 62 | 484 | 7.8 |
Denominator for each rate: calendar days in the period. Raw monthly totals are not comparable because two of the three periods are partial.
June to July, projects per day rose about 2.9× (4.8 → 13.8). We no longer report a May-to-July multiple: nine days of May is not a month. This series measures starts on one platform during a period when the platform itself was growing and marketing; it says nothing about AI self-publishing adoption in general.
What this snapshot cannot tell you
- Self-selected sample. Users chose a tool that specialises in visual and low-content books. Shares describe KDPBuilder users, not authors, AI users, or Amazon KDP publishers.
- Starts, not outcomes. A project is counted when it is created. We do not know how many became finished files, store listings or sales.
- Incomplete download log. Successful download tracking began 21 Jun 2026; the 38-project figure is a floor for the later part of the window only.
- Missing fields. 39.5% of projects had no trim size and 12 of 39 fiction projects had no genre; those tables use smaller denominators.
- Short window. 62 days on a new product. Month-to-month change partly reflects marketing and product launches.
- No independent review. Queries and tables were prepared and checked by the KDP Builder team only.
Corrections from the first edition (24 Jul 2026)
The first edition was published under the title “The State of AI Self-Publishing 2026”. On re-examination its counts mixed denominators and its conclusions were broader than the sample. The corrections below were applied on 9 Sep 2026; the URL is unchanged so existing links still resolve.
| First-edition claim | Second-edition correction |
|---|---|
| “974 creators studied.” | 974 was every account ever registered up to 23 Jul 2026, including pre-May sign-ups, unverified accounts and staff. Second edition reports 681 customer accounts registered 1 May–23 Jul 2026 and 331 creators who started at least one project in that window. |
| “775 AI-built books.” | 775 added 629 structured projects (including 129 staff-built test and demo projects) to 146 all-time quick-generate samples (only 20 of which fell in the window). Second edition counts 484 customer projects started in the window and excludes quick-generate samples entirely. |
| “49% of all AI-created books are puzzle or coloring.” | Mixed a numerator drawn from 629 projects with a denominator of 775 and included staff projects. Corrected: 205 of 484 = 42.4%. |
| “70% illustrated or activity titles; fiction 8.7%.” | Corrected on the 484-project base: illustrated/activity (puzzle + coloring + children's) 286 of 484 = 59.1%; fiction 39 of 484 = 8.1%. |
| “96% target print; 3.7% ebook-only.” | Corrected: 461 of 484 = 95.2% include a print edition; 23 of 484 = 4.8% ebook-only. |
| “8.5×11 is 49% of projects that specify a size; 6×9 is 23%.” | Corrected on 293 customer projects that set a size: 8.5×11 = 52.9%, 6×9 = 20.1%. 191 projects (39.5%) had no size set and are excluded from that table. |
| “Genre fiction outnumbers literary fiction roughly 9:1 (n = 41).” | Withdrawn. Only 27 customer fiction projects set a genre; every genre except Mystery (6) and Thriller (5) has fewer than five projects, so cells are combined and no ratio is claimed. |
| “Monthly creation 33 → 229 → 367; nearly 7× growth from month one to month three.” | Withdrawn. The first month contained only nine active days (first project 23 May) and July was cut off on the 23rd, so raw monthly totals are not comparable. Corrected series: 23 (23–31 May, 9 days), 144 (June), 317 (1–23 July). Projects per calendar day: 2.6 → 4.8 → 13.8; June→July ≈ 2.9×. |
| “The State of AI Self-Publishing 2026” / “what AI self-publishers do.” | Retitled. The data describe projects started by self-selected users of one platform. They are not a sample of AI self-publishing, of Amazon KDP, or of the industry, and contain no publication or sales outcomes. |
| Industry-context figures presented among the key findings. | Moved out of the findings. They are third-party estimates we have not verified against original research and are listed only as context with that label. |
Download the aggregate tables
One CSV containing every count and share on this page (Tables 1–5 plus derived groupings), with the denominator and inclusion note on each row. It contains no personal data and no per-creator rows.
state-of-ai-self-publishing-2026-aggregates-2026-09-09.csv (40 rows)Licence: CC BY 4.0 — reuse with attribution to KDP Builder and a link to this page. The read-only query definitions (window, exclusions, small-cell rule) are summarised under Methods; the query text is available on request.
Cite this snapshot
Free to quote with attribution to KDP Builder. Please keep the sample description (“projects started on KDPBuilder”) with any number you reuse.
https://kdpbuilder.com/reports/state-of-ai-self-publishing-2026KDP Builder team. (2026, September 9 revision). What Creators Started Building on KDPBuilder: A First-Party Platform Snapshot (2026). Retrieved from https://kdpbuilder.com/reports/state-of-ai-self-publishing-2026
“Among 484 book projects started by 331 creators on KDPBuilder between May and July 2026, 42% were puzzle or coloring books (205 of 484).” — KDP Builder platform snapshot, revised Sep 2026
“Among 484 book projects started by 331 creators on KDPBuilder between May and July 2026, 59% were illustrated or activity titles (puzzle, coloring, children's); fiction was 8% (39 of 484).” — KDP Builder platform snapshot, revised Sep 2026
“Among 484 book projects started by 331 creators on KDPBuilder between May and July 2026, 95% included a print edition and 5% were ebook-only (23 of 484).” — KDP Builder platform snapshot, revised Sep 2026
“Of the 293 KDPBuilder projects (May–Jul 2026) that set a trim size, 53% chose 8.5×11 and 20% chose 6×9.” — KDP Builder platform snapshot, revised Sep 2026
“KDPBuilder projects started per calendar day rose from 4.8 in June 2026 to 13.8 in 1–23 July 2026 (about 2.9×); these are projects started on one platform, not books published or sold.” — KDP Builder platform snapshot, revised Sep 2026
Questions about methods or additional aggregate cuts: contact the team via the contact page. We can share further aggregates subject to the same small-cell rule; we do not share per-creator data.
Figures others report about the wider market
The items below are estimates published by third parties. We have not verified them against the original research and they are not findings of this snapshot. Check the primary source before citing any of them.
- Market-size and growth estimates for self-publishing. (automateed.com; Grand View Research — estimates differ by source.)
- U.S. self-published title-volume estimates. (selfpublishing.com — methodology not reviewed by us.)
- Author surveys on generative-AI use. (authors.ai, 2025 — self-reported survey; sampling not reviewed by us.)
About KDP Builder
KDP Builder is an AI-assisted publishing studio for independent authors. It helps creators write manuscripts, generate covers and print-ready interiors, and export an upload package for Amazon KDP — covers, interior PDF, description, keywords, categories and a pre-upload checklist. KDP Builder is not affiliated with or endorsed by Amazon.
Third-party sources mentioned
- selfpublishing.com — Publishing by the Numbers (U.S. title volume estimates)
- automateed.com — Self-Publishing Statistics (market size, KDP market share estimates)
- Grand View Research — U.S. Self-Publishing Market Report (market-size estimate)
- authors.ai — How Authors Are Really Using AI (2025 author survey)
Listed for transparency only. These sources were not audited by KDP Builder and none of their figures are used in the tables above.